Meet Our Team

  • Melissa Neu
    , BC-HIS
    Hearing Instrument Specialist
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    Melissa Neu is a Michigan native, Beal City High School graduate, and Navy veteran. She knows what it’s like to lose your hearing – she had ear infections as a child and, once employed at Allied Hearing, discovered she had a hearing loss. Mel, a licensed Hearing Instrument Specialist, ensures that every patient receives the very best technology and care. She is an exceptional problem solver, and if you’re experiencing issues with your hearing aids, Mel is the person to see. She was honored as the Young Professional of the Year by the Young Professionals Organization in 2022. She’s also a great cook – ask her about her famous blueberry lemonade cupcakes!

  • Shannon Smith
    Au.D
    Owner, Doctor of Audiology
    View Bio

    Dr. Shannon Smith has been a clinical audiologist for the past 30 years, so she has unique insight into how to help her patients achieve their greatest success. A Central Michigan and Michigan State University graduate, Dr. Smith provides unparalleled care by using best practices and taking the time to get to know each patient. She knows that exemplary care comes from using creativity and paying attention to minor details for every patient. Her days revolve around her wonderful husband and co-owner Patrick, daughter Lexy, and dog Sadie. A little-known fact: She once chased a purse snatcher and caught him (and would not recommend that anyone else attempt that).

  • Alyssa Rose
    Au.D
    Doctor of Audiology
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    Dr. Alyssa Rose earned her Doctorate in Audiology from Central Michigan University and grew up in the Upper Peninsula. She loves to swing dance, spend time with her energetic son Parker, and create macrame crafts in her free time. Dr. Rose loves to help members of the mid-Michigan community discover better hearing and feels that education is key to her patients’ success. She developed our Allied Hearing rehabilitation program and is continually developing educational resources for our patients that help guide their progress. Dr. Rose is known for being the first one to offer aid to someone in need and has an amazing smile.

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      About Our Practice

      We’ve been in business since 1985, and our patient-centered approach satisfies all your hearing needs. We’ll work with you to diagnose and find solutions for your concerns using state-of-the-art equipment and advanced technology. We’re motivated by helping people reconnect with their loved ones through better hearing.

      Our Specializations

      • Assistive Listening Devices (ALDs)
        Recommendations and fitting of ALDs such as personal amplifiers, FM systems, or loop systems to improve hearing in specific listening situations.
      • Auditory Rehabilitation
        Individualized programs to help individuals with hearing loss develop better communication strategies and improve listening skills.
      • Counseling and Education
        Information and support regarding hearing loss, hearing conservation, communication strategies, and coping mechanisms for individuals and their families.
      • Custom Earplugs and Earmolds
        Creation and fitting of custom-made earplugs for hearing protection, swimming, musicians, and other specific needs. Also includes earmolds for hearing aids or in-ear monitors.
      • Hearing Aid Fitting and Repair
        Selection, fitting, and programming of hearing aids to address hearing loss. This includes counseling on the proper use and maintenance of hearing aids.
      • Hearing Evaluations
        Comprehensive assessments to evaluate hearing abilities, including pure-tone audiometry, speech audiometry, tympanometry, and otoacoustic emissions (OAE) testing.
      • Industrial Audiology
        Workplace hearing evaluations, noise exposure assessments, and recommendations for hearing conservation programs to prevent occupational hearing loss.
      • Pediatric Audiology
        Specialized services for children, including hearing screenings, diagnostic evaluations, hearing aid fittings, and educational support for parents and caregivers.
      • Tinnitus Evaluation and Management
        Assessment, counseling, and development of strategies to manage tinnitus (ringing or buzzing sound in the ears).

      Payments Accepted

      • American Express
      • Care Credit
      • Cash
      • Check
      • Credit Card
      • Insurance (call to verify)
      • Mastercard
      • Visa

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      Why Act Now?

      Untreated hearing loss can lead to isolation and an increased risk of cognitive decline, dementia, and brain atrophy. Thankfully, getting the answers about your hearing has never been easier.

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      Why See Our Hearing Loss Professionals?

      Hearing is complicated, and a hearing test only tells part of the story. HearingLoss.com certified hearing care professionals deliver the highest level of clinical and patient care. Learn about our professional hearing services ,and our process, with hear from our patients.