HearingLoss.com Certified logo
HearingUp Approved logo Approved

Your Local HearingLoss.com-Certified Hearing Care Team

  • Shannon Smith
    AuD, CCC-A
    Doctor of Audiology
    View Bio

    Dr. Shannon Smith has been a clinical audiologist for the past 30 years, so she has unique insight into how to help her patients achieve their greatest success. A Central Michigan and Michigan State University graduate, Dr. Smith provides unparalleled care by using best practices and taking the time to get to know each patient. She knows that exemplary care comes from using creativity and paying attention to minor details for every patient. Her days revolve around her wonderful husband and co-owner Patrick, daughter Lexy, and dog Sadie. A little-known fact: She once chased a purse snatcher and caught him (and would not recommend that anyone else attempt that).

  • Alyssa Rose
    AuD
    Doctor of Audiology
    View Bio

    Dr. Alyssa Rose earned her Doctorate in Audiology from Central Michigan University and grew up in the Upper Peninsula. She loves to swing dance, spend time with her energetic son Parker, and create macrame crafts in her free time. Dr. Rose loves to help members of the mid-Michigan community discover better hearing and feels that education is key to her patients’ success. She developed our Allied Hearing rehabilitation program and is continually developing educational resources for our patients that help guide their progress. Dr. Rose is known for being the first one to offer aid to someone in need and has an amazing smile.

      Request a Callback:*

      What is a HearingUp Provider?

      Working with an Audiologist that follows best practices (just like Dr. Cliff does in his clinics) is the key to a life-transforming hearing care experience.

      That’s why our network was created, to help people just like you find a local audiologist that follows Best Practices.

      About Our Practice

      We’ve been in business since 1985, and our patient-centered approach satisfies all your hearing needs, from hearing examinations to comprehensive hearing aid services. Our Midland audiology practice will work with you to diagnose and find solutions for your concerns using state-of-the-art equipment and advanced technology. We’re motivated by helping people reconnect with their loved ones through better hearing.

      Our Specializations

      • Assistive Listening Devices (ALDs)
        Recommendations and fitting of ALDs such as personal amplifiers, FM systems, or loop systems to improve hearing in specific listening situations.
      • Auditory Rehabilitation
        Individualized programs to help individuals with hearing loss develop better communication strategies and improve listening skills.
      • Counseling and Education
        Information and support regarding hearing loss, hearing conservation, communication strategies, and coping mechanisms for individuals and their families.
      • Custom Earplugs and Earmolds
        Creation and fitting of custom-made earplugs for hearing protection, swimming, musicians, and other specific needs. Also includes earmolds for hearing aids or in-ear monitors.
      • Hearing Aid Fitting and Repair
        Selection, fitting, and programming of hearing aids to address hearing loss. This includes counseling on the proper use and maintenance of hearing aids.
      • Hearing Evaluations
        Comprehensive assessments to evaluate hearing abilities, including pure-tone audiometry, speech audiometry, tympanometry, and otoacoustic emissions (OAE) testing.
      • Industrial Audiology
        Workplace hearing evaluations, noise exposure assessments, and recommendations for hearing conservation programs to prevent occupational hearing loss.
      • Pediatric Audiology
        Specialized services for children, including hearing screenings, diagnostic evaluations, hearing aid fittings, and educational support for parents and caregivers.
      • Tinnitus Evaluation and Management
        Assessment, counseling, and development of strategies to manage tinnitus (ringing or buzzing sound in the ears).

      Payments Accepted

      • American Express
      • Care Credit
      • Cash
      • Check
      • Credit Card
      • Insurance (call to verify)
      • Mastercard
      • Visa

      Practice Reviews

      Find a hearing professional

      Begin Your Guided Hearing Experience

      Reconnect with everything you’ve been missing. The Guided Hearing Experience is the first step to understanding whether you may have hearing loss, and is a helpful way to prepare for a full evaluation with a certified provider.

      Professional hearing services

      Why Act Now?

      Untreated hearing loss can slowly affect more than communication. It can increase the risk of isolation, impact mood, and contribute to cognitive decline over time. The good news is that taking the first step toward understanding your hearing is simple and empowering.

      Local hearing doctor

      Why See a Hearing Loss Professionals?

      Hearing is complex, and an online screener only tells part of the story. HearingLoss.com–certified professionals provide the highest level of clinical and patient care to give you a complete and meaningful understanding of your hearing.